Marketing professionals are enabled to streamline branding workflows, allowing them to save significant time and money
June 25, 2018 – San Diego, CA – Edisen, LLC, a software-as-a-service solution to create, share, and optimize marketing content and campaigns, is pleased to announce the release of its progressive platform for global brands. The Edisen platform is user-friendly technology that empowers marketing professionals to transform their business challenges into compelling brand stories. With marketing teams and creative groups being asked to create, store and share growing volumes of content to rapidly expanding channels of distribution, Edisen is a timely solution for marketing challenges around the world. Before Edisen, companies were forced to manage their content across a wide range of online storage systems that offered very little additional features to leverage that content. Edisen gives users not only a better way to store and share media, but also offers tools to collaborate around the creation and distribution of that content. Brands are enabled to connect and collaborate with their teams across multiple locations without sacrificing creativity and speed.
As a sister brand to OneVigor®, Edisen users have peace of mind that their media is expertly handled by the same technology that powers OneVigor PitchBlue, the content distribution industry standard for major television stations/groups. This secure technology is trusted and deployed by over 1700 television stations currently distributing billions of dollars of content. In addition to the creators of PitchBlue, the Edisen team is comprised of media executives from some of the world’s major global brands experienced in solving today’s pressing marketing challenges. The team will work to expand the Edisen footprint in every major international market by partnering with global content partners that drive value for marketing professionals. With a 360-degree view of customers’ workflows and business goals, Edisen is focused on using real customer use cases and creating advanced features that will result in more innovative marketing campaigns and brand stories.
With the launch of Edisen, the marketing community can now:
- Easily store and retrieve large volumes of content via Libraries, Channels, and Folders
- Share a variety of media types including Images, Videos, PDFs, and Office Files
- Empower collaboration via Commenting
- Smartly manage content using Keywords and Metadata
- Keep key parties aligned to meet deadlines with a robust Notification system
- Securely share and assign users media through Permissions, Security and Rights Management
“Media management is currently a huge challenge to customers,” says Magnus Sorlander, CEO of Edisen. “We know that companies are shepherding media worth billions of dollars through many unconnected systems. One tool to share videos, another to send images, or rely on YouTube to store content. With Edisen, marketing professionals can now focus on their brands and not worry about all the tools they need to use. Companies have stories to share and Edisen will enable that.”
About Edisen, LLC
Edisen, LLC is a privately owned, media technology company led by a group of experienced media and marketing executives from leading global brands. Powered by OneVigor PitchBlue technology®, the TV broadcast industry’s largest syndication distribution platform, Edisen brings its users robust tools for collaboration and distribution and industry-leading safety and security of content and media. With companies tasked with creating larger volumes of content, keeping that content organized, and distributing that content to a rapidly growing list of outlets, Edisen enables companies to streamline global branding workflows, allowing them to save significant time and money. For more information, visit www.edisen.com.