Vigor scales for strategic growth with addition to senior management team
March 22, 2018 – San Diego, CA. – Vigor Systems, Inc., is pleased to announce the appointment of Shayna Smith to the role
of Chief Operating Officer (COO). Shayna Smith brings 20 years of general management, strategy, marketing, and
product development experience in the media and entertainment industries to the Vigor team. In her new role, Ms.
Smith will oversee day-to-day operations while working closely with Magnus Sorlander, Vigor's Founder and CEO. Ms.
Smith will be focused on the alignment of company strategy and the implementation of business plans centered on
organizational growth, profitability and enhanced brand visibility. She will assume overall responsibility for product
development, marketing, sales, finance and support functions.
"Shayna brings the perfect mix of experience and attitude at a time when Vigor is aggressively scaling for growth," said Magnus Sorlander. "Her background in media and global brands will accelerate our transition from a technology provider into a one-stop solution for broadcast and media organizations. She has already made a strategic impact in a short amount of time, and I know her expertise and background will quickly take Vigor to the ambitious next level."
Ms. Smith previously served in various executive roles at the Walt Disney Studios. Prior to joining Disney in 2008, Ms. Smith held key positions at MGM, New Line Cinema, and CBS Television Stations Digital Media Group. She attended MIT and has an MBA from Harvard Business School.
"I'm thrilled to join the Vigor team during this exciting time. This is truly a unique company, with the industry expertise and technical prowess to create innovative solutions for broadcast and media professionals around the world. Magnus has created a compelling vision for the company and I look forward to leveraging my industry experience to partner with him, the team, and our clients to make that vision a reality," adds Ms. Smith.