Ryan Bettencourt Joins OneVigor as Head of Product
OneVigor Creates New Role to Focus on Growing Portfolio of Media Solutions
May 23, 2018 – San Diego, CA – OneVigor, Inc ®, a leader in TV content distribution and media solutions, is pleased to announce the addition of Ryan Bettencourt to the executive management team as OneVigor’s Head of Product. In this newly created role, Mr. Bettencourt will oversee the development and management of the company’s product roadmap based on OneVigor’s adopted strategies and vision. Working closely with the executive team, as well as the development, marketing, and sales departments, Mr. Bettencourt will focus on defining and growing OneVigor’s portfolio of products in the media market.
Mr. Bettencourt has extensive experience as a product leader, entrepreneur, and executive within media and digital media organizations. Most recently, Ryan co-founded the venture studio Cursive Labs, where he was Managing Director. The company built multiple products and ventures, with content marketing platform Spoutable, being its most successful and becoming the company’s primary effort. Ryan led the conception and development of Spoutable from the beginning and later co-led the company with one of his co-founders.
“I am extremely happy to have Ryan join the team as our Head of product,” said Magnus Sorlander, CEO and Founder of OneVigor. “When I met him, it was obvious that he had the right experience and was a perfect culture fit for OneVigor. His extensive background with media start-ups and growing them to successful companies assures me that OneVigor will reach our vision very, very soon.”
Prior to Cursive Labs, Ryan led Saban Brands’ digital efforts for its many kid-related brands. Ryan joined Saban through the acquisition of KidZui, an internet browser that made the internet big, fun and safe for kids. As President of KidZui, he led the company’s product, sales, marketing and business development efforts. Ryan has also been President of leading user experience and design agency digital-telepathy, and a founder and head of other start-up ventures such as Blurtopia, CellarThief (acquired) and a successful clothing brand. He earned his MBA from Babson College where he was a Babson Fellow.
Added Mr. Bettencourt, “OneVigor’s company vision is simple but compelling – help all people create and share their stories. I’m excited to join the talented team at OneVigor where we have a big opportunity to create and own new markets through continued evolution of our product offerings. There is no doubt that there are many great things ahead.”
About OneVigor, Inc.
OneVigor, Inc. is a privately owned, media technology solutions company with a thriving network of technology partners and customers within the media, cable and broadcast industries. Founded by Magnus Sorlander in 2002, the company provides content distribution, ad insertion, and media solutions for some of the biggest networks and brands in the world. OneVigor raised the content distribution bar with PitchBlue®, its flagship platform designed in collaboration with CBS and Warner Bros. OneVigor’s ad insertion-as-a-service solution, Advertio®, offers customers progressive technology and ad revenue opportunities. With the addition of Edisen, OneVigor’s newest media solution, OneVigor’s portfolio of products will become a true on-stop solution for the media industry. For more information, visit onevigor.tv.